We all know timing is everything. Often you have just one quick moment to capture the attention of their audience, deliver a targeted message and make an impression. That’s why it’s critical for your team to be nimble and equipped with all the information and tools they need to quickly initiate a project and move it through the necessary steps, from intake to completion. Get caught up in the approval and review process, take too long delivering collateral to your field operations, or go to print with a typo and you’ve already missed an opportunity to communicate to your audience.

Why not let our consultants help you redesign your operating processes to increase your team’s ability to get things done? After a thorough diagnostic assessment, our consultants create detailed maps of how work can flow through your organisation most effectively, from concept to output. Clients typically see dramatic cycle time improvements, while overall quality and brand adherence increase.

The key is to segment work by type and define processes by type. Each new process SOP defines timelines, roles and responsibilities, and can be aligned to work with an appropriate automation solution, such as workflow software or a digital asset management tool.  

expertise
• Marketing execution process design
• Error reduction and bottleneck elimination
• Application of Six Sigma thinking to marketing execution
• Process design for easy automation

tools
• Four-level process mapping technique
• Library of industry SOPs

benchmarks
• Best-in-breed process performance (e.g., rework cycles)