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Strategic Communication: Leveraging IT for Marketing Success
Forget the old saying, “Can’t live with ’em, can’t live without ’em.” As you’ll see in Aquent’s latest video, major CMOs are forging strong bonds with CIOs to unearth powerful new customer data.
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Experts on Demand: The Case for Interim Marketers
The newest video in the Aquent Inside Marketing series gives you an insider’s look at how FORTUNE 1000 companies use interim professionals to expand their marketing capacity without increasing headcount.
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Project Initiation: Start Strong, Stay Strong
Don’t start another project until your whole department has seen this. This Aquent Inside Marketing video gives you an expert’s view on how to prevent the prelaunch errors that can sink a project.
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Best Practices: Who’s Working Smarter?
Watch and learn why the best source for best practices could be your company’s toughest rivals. You’ll be surprised at the ideas you can pick up from this Aquent Inside Marketing video – and from your competition.
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Measuring Effectiveness: The Truth About Metrics
How do you prove your marketing is truly effective when you don’t have sales figures or market share gains to go by? Ask Phil Graham, Director of Marketing for the truth® antismoking program, America’s largest youth marketing campaign.
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Internal Benchmarking: Quantify, Justify, and Grow
The first episode in the new Aquent Inside Marketing video series for marketing and creative services professionals focuses on how creative services organizations can use metrics to accurately assess their needs and manage their people and technology resources more effectively.
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Beyond Design
Sooner or later the day will come when your designs can’t get by on their good looks alone. Dana Arnett says that day is now. In our new video, he calls for a creative mindset makeover that puts business impact above mere style.
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Arresting Approval Pain
Fast, fast relief from creative approval process headaches. This video features Lana Rigsby of Rigsby Design, who shares the keys to building a smooth and pain-free process. Watch it twice and call us in the morning.
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Bottom-Line Design
This video just might be the most productive five minutes you’ll spend today. Featuring Nina Eigerman, president of Aquent Solutions, it tells how marketing organizations can better align resources, measure output, and refine processes to do more with less – and do it faster and better than ever.
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Transformational Marketing
In this video, Harold Moonbayer – the marketing mastermind behind the edgy new Lamb campaign – takes you inside the dog-eat-dog world of consumer packaged goods advertising, and lets his hair down about the need for a marketing metamorphosis.
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Outside In
In this video, John Bielenberg – co-founder of the innovative C2 (Creative Capital), member of AIGA National Board of Directors, and teacher at the California College of Arts and Crafts – offers his insights about countering our inclination to develop patterns that limit our thinking.
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Entertaining Business
What’s it like to work with some of the brightest lights in the field of entertainment, including Sex and the City, Will & Grace, and Saturday Night Live? Emily Oberman and Bonnie Siegler, co-founders and principals of the entertainment-focused design studio Number 17, explain how there’s more to this business than sipping cocktails and rubbing elbows.
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Design Leadership
What does it take for a company to realize the full benefits of design? In this video, RitaSue Siegel, founder of design-focused executive search firm RitaSue Siegel Resources, says it takes a leader who recognizes that design is critical to reaching a company’s strategic goals.
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What I Didn’t Learn In School
In this video, Peter Girardi – production designer for Comedy Central’s Crank Yankers TV series – discusses how a designer’s background and individual perspectives are more important than a design school education.
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Jack of All Trades vs. Master of One
In this video, Michael Vanderbyl – dean of design at the California College of the Arts and founder of Vanderbyl Design – explains why it’s better to hire a multidisciplinary designer instead of a specialist. Part of Aquent’s Design Thinking Out Loud series.
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Portfolio Review: Making the Cut
In our brief, educational video, Jennifer Morla, president and creative director of Morla Design, tells Aquent what she looks for in a portfolio. Part of Aquent’s Design Thinking Out Loud series.
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