Singapore - Staff turnover rates of nearly 20% were reported in Singapore for media, PR, communications and marketing industries while advertising and branding design consultancies and creative reported rates over 20%, according to The Aquent Orange Book, Asia Pacific Edition.

The study showed Singapore companies (87%) foresee revenue growth in the coming year which James Koh (pictured) director for Aquent Singapore believes has led to a rise in salaries and staff turnover, and is indicative of a bullish economy.

The study highlighted the significant move away from traditional ATL advertising to new media and BTL communications such as direct mail, websites, blogs, SMS, mobile phone marketing and digital TV.

“With the continued emergence of new interactive medians such as blogs and pod casts, the demand for strategic thinking and creative talent in these areas is at a premium and the need and demand for integrated communications is not only felt within the agency clients but also among many of our corporate clients as the local consumer becomes more sophisticated and global,” Koh said.

The Asia Pacific results are based on approximately 5,658 responses from across seven countries in the region – Singapore had over 1,000 responses.